Guide
·
·
Cristian Vicașiu, Velrun Studios, Bucharest
AI commercials at Velrun: what you get, how it works, what it costs
The short answer
An AI commercial from Velrun is a 15 to 60 second spot for paid social, TV or your site, researched and boarded before anything is generated, delivered as a master plus the cutdowns your channels need. Most are delivered in ten days. Each is quoted on its own; you send the brief and get a scoped quote back without a call.
What it is
A commercial made without a shoot: no crew, cast, location or travel. The scene, the character and the product are written and storyboarded first, then generated shot by shot with the product and brand world pinned so every shot matches. Fresh Forest’s two spots were made this way and reached 2.8M and 895K views on Facebook paid.
What you get
A master film in the ratio your biggest budget runs in, plus cutdowns: usually 9:16 for Reels, Stories and TikTok, 4:5 or 1:1 for feeds, 16:9 for YouTube and TV, in 30, 15 and 6 second lengths. Captions burned in or as files. Two rounds of revisions on the finished film. You own the delivered films once the final payment clears.
How it works
Day one is the brief: the product or story, where it runs, when you need it, a budget band. Day two is research into what performs in your category. Day three you approve the boards. Days four to nine are production. Day ten is delivery. Your time in total is about two hours.
What it costs
Every project is quoted on its own because two briefs that both say ‘30 seconds’ can be a day apart in work. Length, the number of cutdowns and ratios, languages and products, how much is custom and the rights you need set the price. Our note on what moves the price of an AI commercial explains each factor with market benchmarks.
Who it is for
DTC founders and CMOs who need creative volume without a production bottleneck, enterprise teams that need the same film in several markets, and B2B and AI companies whose product is hard to put in front of a camera.
Examples
Fresh Forest: two spots, a medieval tavern and a dark corridor, 3.7M views combined. Skittles: a spec spot with a wingwalker and a loop-the-loop. Both are on this site with frames and boards.
Questions
Can you match a spot we already run?
Yes. Send it with the brief; the boards will be written to sit next to it in the same feed.
Do you handle the media buying?
No. We deliver the films; your team or agency runs them. We will size and caption them for the platforms you name.
How fast can a first cut be?
Around day seven of the ten. Faster only if the research or the boards are skipped, which we do not recommend.
Have a product or a story? Send the brief and get a scoped quote back, no call needed.