Notes
Guides, case files and field notes on AI commercials and films. Written by the studio, for the people who buy them.
Guide
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How much does an AI commercial cost in 2026? What moves the price
The five things that set the price of an AI commercial, what the market charges in 2026, and why a quote beats a rate card.
Guide
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AI commercial vs a film crew: time, risk and reshoots, side by side
Where a crew wins, where generation wins, and the four situations where a shoot is not even an option.
Guide
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How to brief an AI video studio in one page
The six things a brief needs, the three it does not, and a template you can fill in ten minutes.
Guide
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9:16, 1:1 and 16:9: which cutdowns a paid-social campaign needs
One master, three ratios, and how to decide which ones you actually need before production starts.
Guide
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Storyboards for AI video: why we board every frame before generating
What a board is for in an AI film, what you approve on it, and why changes after generation cost more than changes on paper.
Guide
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Why AI video looks fake, and the three things that fix it
The uncanny valley is a direction problem, not a technology problem. Boards, pinning and an edit fix it.
Guide
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Who owns an AI-generated commercial? Rights, usage and disclosure in the EU
What you own, what you may not be able to own, and what the EU asks you to label. Read with your lawyer; this is not legal advice.
Case file
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Safety & Response: boarding a rescue no crew could film
A commissioned film for Boston Dynamics showing a robot doing its real job in a flood, from a helicopter and in a wildfire. Not a single frame shot.
Guide
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Product video without filming: how robotics and industrial teams show the real job
For products that work in places a camera cannot go, generation is not the cheap option, it is the only one. How to plan it.
Note
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The best AI commercials of 2026, and what each one got right
Five AI commercials worth studying this year, including one of ours, and the single decision that made each work.
Guide
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The ten-day AI commercial: what happens on each day
Brief, research, boards, production, delivery. What we do on each of the ten days, and what we need from you.
Case file
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Fresh Forest: 2.8M views for a detergent from a medieval tavern
Two AI commercials for a Romanian detergent brand, run as Facebook paid. 2.8M and 895K views and an estimated €38,780 in revenue.