Guide
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Cristian Vicașiu, Velrun Studios, Bucharest
Why AI video looks fake, and the three things that fix it
The short answer
AI video looks fake when it is generated from a prompt instead of a plan: characters change between shots, products warp, cameras drift, and every shot is the same length. Three things fix it. Board every shot first. Pin the character, the product and the brand world before generating. Then edit the film like a film, with rhythm, grade and sound.
Consistency
The first tell is a face or a product that is slightly different in the next shot. The fix is pinning: reference images for every recurring element, locked before generation, checked on every shot. Shot one and shot forty must match, and they are checked against each other, not against the prompt.
Direction
The second tell is a camera that floats and shots that all last four seconds. Real films have a shot length rhythm, a reason for every camera move and a point of view. The board gives each shot a job; the edit gives the film a pulse.
Finish
The third tell is the absence of everything that happens after the picture is made: grade, grain, sound design, music, captions. Generated shots are raw footage. They are graded and mixed like footage.
What still gives it away
Hands, text inside the scene, and very long continuous takes. We board around them: hands do simple things, text lives in the design layer, and long takes are cut into coverage.
Questions
Will viewers know it is AI?
They will know it is a made film, as they do with animation or VFX. Whether it reads as cheap is a direction question, and the answer is the boards.
Can you show me a before and after?
Yes. The board-to-frame sliders on the homepage are exactly that.
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