Guide
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Cristian Vicașiu, Velrun Studios, Bucharest
How to brief an AI video studio in one page
The short answer
A good brief for an AI video studio fits on one page: the product or story, the one thing the viewer should do or feel, where the film will run and in which ratios, when you need it, a budget band, and anything the film must not do. Scripts, mood boards and references are welcome but optional; the studio's research fills the gaps.
The six things we need
One: the product or the story, with a link. Two: the outcome, in a sentence, such as ‘stop the scroll and send people to the product page’ or ‘make the safety team proud’. Three: where it runs, because a TV spot and a 9:16 Reel are different films. Four: when you need it. Five: a budget band, so the quote lands in the right shape. Six: the constraints, from brand rules to things you would never show.
The three things you can skip
A finished script, unless you have one you love; research and writing are part of the work. A shot list; that is what the boards are for. A style deck, if you have a brand guide; send the guide instead.
What happens after you send it
You get a scoped quote back within two working days. If it fits, day one is the brief call or document, day three is the boards you approve, day ten is delivery. Your time in total is about two hours.
A one-page template
Product or story. Outcome in one sentence. Channels and ratios. Deadline. Budget band. Must-nots. References, if any. That is the whole page, and it is exactly what the Start a project form asks for.
Questions
Do I need a script?
No. Bring the product and the goal; research, script and boards are ours. If you have a script, we work from it.
How specific should the budget be?
A band is enough. It tells us how many cutdowns, markets and revisions to plan for.
Have a product or a story? Send the brief and get a scoped quote back, no call needed.